Rebranding as a financial services company is no simple task. Featuring a brand new logo, look and overall feel, our firm rebranded last year from Sentinel Benefits & Financial Group to Sentinel Group. Curious how we got here?
Angel Schena shared some insights into the behind-the-scenes process that led us to our new look. Feeling that our old logo was too long and "didn't connect the dots," she shared how they tested out many variations before deciding to use checkmarks to represent our three strengths: health, wealth and retirement. The goal of the rebrand was to refine our messaging with a new visual brand that would set us apart as we reintroduced Sentinel to the world, she explained. While getting everyone on the same page "took some convincing," Angel says it was "worth it in the end."
"We took what was complicated and created a message to reintroduce ourselves to the world and create demand in the marketplace."
Interested in learning more? Check out the full Action! Magazine article here.
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